Encounters, UCT Centre for Film and Media Studies and ScreenCubator present : IN CONVERSATION: DISTRIBUTION NOW
Encounters, UCT Centre for Film and Media Studies and ScreenCubator present : IN CONVERSATION: DISTRIBUTION NOW“Creative flexibility in pandemic times” with the Marketing, Distribution and Impact Producers behind the Oscar nominated film FOR SAMA.
Since lockdown distributors and impact producers around the world have had to re-imagine access to audiences. On the commercial distribution side challenges include compensating for loss of income due to cinema closure, navigating prestigious awards entries with no cinematic release and deciding which online platforms to stream the film on.
The Distribution Now panel includes the powerhouse team behind FOR SAMA shining a light on the various aspects of their work, how to drive impact while retaining commercial success and the challenges that came with Covid-19, when strategies were re-aligned to the evolving cinema landscape.
Make sure to Diarise Friday 28 August 14h00 - 1600 SAST
FOR SAMA, a love letter from a young mother to her daughter, tells the story of Waad al-Kateab’s life through five years of the uprising in Aleppo, Syria as she falls in love, gets married and gives birth to Sama, all while cataclysmic conflict rises around her